If you need a wedding industry expert for your story, I'm available for media commentary, interviews and podcast appearances on the business of weddings, wedding planning, careers in the industry and wedding education. Send your deadline, angle and format through my contact page and I'll tell you quickly whether I'm the right voice or point you to someone who is.
I'm Jac Bowie: owner and CEO of The Wedding Academy, author of the ten-book Wedding Handbook series, a wedding business coach, a working wedding planner and co-host of the Wedding Empires podcast. I also trained as a radio announcer, so I know what a producer needs at 4pm on deadline. Here's exactly how I work with journalists, producers and podcast hosts.
What I can comment on as a wedding industry expert
I'm most useful when a story needs someone who sees weddings from several sides at once: the couple, the planner, the supplier and the business. Topics I regularly speak to:
Weddings and couples
- What wedding planners actually do, and when couples need one.
- Full planning versus partial planning versus on-the-day coordination.
- Micro weddings, elopements and destination weddings, including planning from afar.
- How couples manage budgets, timelines and guest lists, and where they get stuck.
- Supplier booking order and what to lock in first.
The business of weddings
- How wedding businesses price, package and sell.
- Why wedding businesses burn out, and what sustainable growth looks like.
- Marketing, SEO and how couples now find suppliers.
- AI and automation in wedding businesses.
- Hiring and leadership in small creative teams.
Careers and education
- How to become a wedding planner, stylist or florist.
- Whether you need qualifications to work in weddings.
- Career changes into the wedding industry.
- How wedding education is changing.
What I won't comment on
Being a useful expert means knowing your lane. I won't speculate about celebrity weddings, comment on other businesses or individuals, give legal or financial advice beyond general business principles, or quote statistics I can't stand behind. If your story needs data, I'll tell you honestly what's opinion and what isn't, and suggest where to find the numbers.
The best expert isn't the one who says yes to everything. It's the one who gives you a clear, quotable answer and tells you straight when you need someone else.
How to work with me: the process
- Send the brief through the media and podcast enquiry form: outlet, angle, format (written quote, phone, Zoom, studio, podcast), deadline and any specific questions.
- I reply with a yes, a no, or a referral. If it's not my area, I'd rather say so than waste your time.
- For written quotes, send your questions and I'll return short, quotable answers you can cut without losing the meaning.
- For interviews, I'll be on time, with a decent mic, decent lighting and a quiet room.
- After publication, I'm happy to share the piece with my audience where it fits.
Send a media or podcast request
What radio taught me about being a good interviewee
I trained as a radio announcer before I ever planned a wedding, and it shaped how I show up for media. A few things I do every time:
- Answer first, explain second. Your audience gets the point in the first sentence.
- Speak in clean grabs. Ten to twenty seconds that make sense on their own.
- Use real examples, described generally so no couple or client is identifiable.
- Respect the format. A breakfast radio segment and a long-form podcast need completely different energy.
I wrote more about this in what radio taught me about talking to clients.
For podcast hosts
As a podcast co-host myself, I know what makes a guest easy to book and great to interview. I come prepared with stories and frameworks, I promote the episode, and I'm happy to tailor topics to your audience, whether you serve couples, wedding professionals, women in business or creative entrepreneurs. Popular podcast topics include:
- Why I bought an education business that had been training wedding professionals since 2004.
- From event producer to wedding planner to CEO: what transferred and what didn't.
- Writing ten books while running businesses.
- The real reasons wedding businesses don't make money.
- What the next few years look like for the wedding industry.
More detail is in invite Jac Bowie on your podcast, and you can hear how I sound on the Wedding Empires podcast.
What a good wedding expert brief includes
The fastest way to get a useful answer from me, or any expert, is a tight brief. Here's what helps most:
- The angle in one sentence: "Why are couples choosing micro weddings?" is easier to answer well than "something about weddings".
- Your audience: couples, wedding professionals, business readers or a general audience all need a different level of detail.
- The format and length: a two-line quote, a five-minute live cross or a 45-minute podcast conversation.
- Your real deadline: tell me the actual one. I'll work to it.
- Anyone else you're speaking to: so I can add a different perspective rather than repeat one you already have.
If I can't help, I'll say so straight away so you can keep moving. Producers have enough to chase.
For event organisers
If you're after a keynote, panel, workshop or MC for an industry event rather than media commentary, head to my speaking page instead. Different brief, same preparation.
Background material for your story
Need context before we talk? These are good starting points:
- My about page and who is Jac Bowie for background.
- The nine Wedding Handbooks on my books page, covering planning, styling, floristry, venues, business and marketing, micro and destination weddings, and couples' planning.
- My coaching page for the business issues I work through with wedding professionals every week.
- The future of the wedding industry for my views on where things are heading.
A note for wedding professionals reading this
If you're a planner, florist or photographer hoping to become the expert media call, the same principles apply to you: pick a lane, have clear opinions, make it easy to book you and always deliver on deadline. It's something I help clients with in coaching, and the PR chapter of The Wedding Business & Marketing Handbook Vol 2 covers getting featured. You might also like how to pitch yourself as a podcast guest.
Book me for your story or show
FAQs
How do I contact Jac Bowie for media comment?
Use the enquiry form on jacbowie.com and select Podcast for media and podcast requests. Include your outlet, angle, format and deadline.
Can you provide a written quote rather than an interview?
Yes. Send your questions and I'll return short, quotable answers by your deadline.
Are you available for podcast interviews?
Yes. I'm happy to appear on podcasts for couples, wedding professionals, women in business and creative entrepreneurs.
Do you do interviews outside Australia?
Yes. I'm based in Melbourne and do remote interviews by Zoom or phone for international outlets and shows.
What topics can a wedding industry expert comment on?
Wedding planning, wedding costs and decisions for couples in general terms, the business of weddings, wedding careers and education, and industry trends.
