the wedding
florist's handbook
Couples remember their flowers. The weight of the bouquet as they walked in, the garden roses in the car, the arch they stood under. Somebody ordered those stems weeks ahead, conditioned every one, built each piece by hand and got it all into the venue on time. This book shows you how.
Ebook = instant fillable PDF download. By Jac Bowie, owner of The Wedding Academy (teaching since 2004, 11,000+ students).
Read the first chapter free →
every chapter, at a glance.
Each chapter gives you the teaching explained plainly, stories from the field, practical tips, a one-page summary and worksheets you'll use again and again.
- The florist's eye: what the job really involves, the principles of floral design, colour, season and sourcing local
- Knowing your flowers: names, roles and stem counts, foliage, buying, conditioning, your studio and foam-free mechanics
- Personal flowers: bouquets, buttonholes, corsages, crowns and wearable flowers
- Ceremony and reception: arches, aisles, installations, centrepieces, long-and-low tables and the finishing details
- The wedding, start to finish: consultations, proposals, contracts, pricing for profit and the wedding week to pack-down
- The business of flowers: running a floral business, portfolio, marketing and growth
practical from page one.
choose your format.
Same book, same worksheets. Download the ebook today, or order the full-colour paperback for your desk. Plenty of readers get both.
the ebook
- The complete book as a full-colour PDF
- Bonus fillable workbook: type into all 100 worksheets and save your copy
- Print clean worksheets for every client
- Instant download, sold direct by The Wedding Academy
the printed book
- Full-colour softcover, 8 x 10 inches, 472 pages
- Write-in worksheets at the end of every chapter
- Glossary and resources pages at the back
- The desk-side reference you'll reach for every week
Opens Blurb.com. Printed to order; shipping and any local taxes are added at checkout.
meet jac.
Jac Bowie is the owner and CEO of The Wedding Academy, the online school that has trained more than 11,000 wedding professionals since 2004. Before weddings she spent years producing events and shows, from Mardi Gras to the Burlesque Ball and Business in Heels, so she knows what it takes to make a big day run.
She is the author of the eight books in The Wedding Academy Handbook series: The Wedding Planner's Handbook, The Wedding Stylist's Handbook Volumes One and Two, The Wedding Florist's Handbook, The Wedding Business & Marketing Handbook 2026 Volumes One and Two, The Micro, Intimate & Destination Wedding Handbook and The Couple's Wedding Planning Handbook.
“I've had the pleasure of knowing Jac Bowie for 12 years. I have worked with Jac on various occasions and she has always been very professional, dedicated and passionate in all areas of her work.”
Jade SardonFounder, Styled by Jade & Co“Jac is a great operator, full of energy fun and creativity. She has a wide range of talent and produces wonderful art experiences for our enjoyment.”
Roselle GowanDirector, Events Management & Festival Director“Jac is a whizz at organising events that sparkle.....pizzazz....buzz... a wonderful flair and creativity with bubbling enthusiasm.”
Roland H.Business-Life Coachgood to know.
Is The Wedding Florist's Handbook an ebook or a printed book?
Both. The ebook is a full-colour, fillable PDF ($49 USD). The paperback is printed by Blurb in full colour, $69 USD.
Can I type into the worksheets?
Yes, in the ebook. All 100 worksheets have fillable fields: type on screen, save your copy and print a fresh set whenever you need one. In the paperback they're write-in pages at the end of every chapter.
Who wrote it?
Jac Bowie, owner and CEO of The Wedding Academy, which has trained more than 11,000 wedding professionals online since 2004. It's one of the eight books in The Wedding Academy Handbook series.
How does the paperback ship?
Paperbacks are printed to order and shipped by Blurb. You'll see shipping options and any local taxes at the Blurb checkout.
Is the book the same as the course?
No. The book is built on The Wedding Academy's Certificate in Floral Design and is yours to keep as a reference and workbook. To study properly and earn the certificate, see the Certificate in Floral Design.
Can I get a refund on the ebook?
It's a digital product, so there are no refunds once it has been downloaded.
who it's for.
- Aspiring wedding florists
- Home and hobby florists going professional
- Stylists and planners adding flowers
- Established florists who want to price for profit
The Wedding Planner's Handbook
The Wedding Stylist's Handbook
The Wedding Business & Marketing Handbook 2026
The Micro, Intimate & Destination Wedding Handbook
The Couple's Wedding Planning Handbook