the wedding business
& marketing handbook 2026

Talent books the first wedding. A business books the next hundred. This is the 2026 playbook for pricing properly, building a brand couples remember, selling without the sleaze and marketing where couples are actually looking now.

20 chapters in six parts100 worksheets2026 edition586 full-colour pages

Buy the ebook · $49 USDPaperback · Vol 1 coming soonPaperback · Vol 2 coming soon

One ebook, both volumes: instant fillable PDF download. By Jac Bowie, owner of The Wedding Academy (teaching since 2004, 11,000+ students).

Read the first chapter free →

The Wedding Business & Marketing Handbook Volume One by Jac Bowie

The Wedding Business & Marketing Handbook Volume Two by Jac Bowie

What's inside

every chapter, at a glance.

Each chapter gives you the teaching explained plainly, stories from the field, practical tips, a one-page summary and worksheets you'll use again and again.

Volume One

Foundations: your business DNA, your ideal couples and niche, standing out, and a 13-step business plan
Money and protection: pricing and packages that pay you properly; contracts, insurance, privacy and admin
Your brand: brand strategy, visual identity, emotional branding and storytelling
Clients, sales and systems: the client experience, sales without the sleaze, software and automation, AI in your business

Volume Two

Marketing that works: your marketing plan, website, SEO and AI search, content, blogging and email
Social media in 2026: your strategy, Instagram, TikTok and short-form video, Pinterest, Facebook, Snapchat and beyond, then ads, influencers, PR and growth
The 2026 Toolkit: the apps, platforms and CRMs worth using, what they cost and who they suit

Look inside