the wedding
sales handbook
Couples don't book the best supplier. They book the best supplier they understood, trusted and heard back from. Most wedding professionals never trained in sales, and it shows in slow replies, nervous price conversations and couples who go quiet after the proposal. This handbook gives you a clear process, good questions and the words to use, with no fake scarcity and no pressure.
Ebook = instant fillable PDF download. By Jac Bowie, owner of The Wedding Academy (teaching since 2004, 11,000+ students).
Read the first chapter free →
every chapter, at a glance.
Each chapter gives you the teaching explained plainly, stories from the field, practical tips, a one-page summary and worksheets you'll use again and again.
- The sales mindset: why selling is serving, who the buyer really is, how couples find suppliers now, your unique value and offers couples can say yes to
- From enquiry to conversation: where good enquiries come from, enquiry forms that qualify gently, the first reply by email, DM, WhatsApp and video, the discovery call, the pitch and proposal
- Winning the booking: rapport and inclusive language, a calm method for objections, closing plainly, holds and deposits, and following up without being a pest
- After the yes: welcome sequences and the first 30 days, change requests and well-timed add-ons, reviews and referrals, and selling to venues, planners and corporate clients
- Sales systems and growth: pipelines, CRMs and automations, AI tools with clear guardrails, the sales numbers worth tracking, role-play drills and training a team
practical from page one.
choose your format.
Same book, same worksheets. Download the ebook today, or order the full-colour paperback for your desk. Plenty of readers get both.
the ebook
- The complete book as a full-colour PDF
- Bonus fillable workbook: type into all 80 workbook pages and save your copy
- Print clean worksheets for every client
- Instant download, sold direct by The Wedding Academy
the printed book
- Full-colour softcover, 8 x 10 inches, 368 pages
- Write-in worksheets at the end of every chapter
- Glossary and resources pages at the back
- The desk-side reference you'll reach for every week
Opens Blurb.com. Printed to order; shipping and any local taxes are added at checkout.
meet jac.
Jac Bowie is the owner and CEO of The Wedding Academy, the online school that has trained more than 11,000 wedding professionals since 2004. Before weddings she spent years producing events and shows, from Mardi Gras to the Burlesque Ball and Business in Heels, so she knows what it takes to make a big day run.
She is the author of the ten books in The Wedding Academy Handbook series: The Wedding Planner's Handbook, The Wedding Stylist's Handbook Volumes One and Two, The Wedding Florist's Handbook, The Wedding Business & Marketing Handbook 2026 Volumes One and Two, The Micro, Intimate & Destination Wedding Handbook, The Couple's Wedding Planning Handbook, The Wedding Venue Handbook and The Wedding Sales Handbook.
“I've had the pleasure of knowing Jac Bowie for 12 years. I have worked with Jac on various occasions and she has always been very professional, dedicated and passionate in all areas of her work.”
Jade SardonFounder, Styled by Jade & Co“Jac is a great operator, full of energy fun and creativity. She has a wide range of talent and produces wonderful art experiences for our enjoyment.”
Roselle GowanDirector, Events Management & Festival Director“Jac is a whizz at organising events that sparkle.....pizzazz....buzz... a wonderful flair and creativity with bubbling enthusiasm.”
Roland H.Business-Life Coachgood to know.
Is The Wedding Sales Handbook an ebook or a printed book?
Both. The ebook is a full-colour, fillable PDF ($49 USD). The paperback is printed by Blurb in full colour, $69 USD.
Can I type into the worksheets?
Yes, in the ebook. All 80 workbook pages have fillable fields: type on screen, save your copy and print a fresh set whenever you need one. In the paperback they're write-in pages at the end of every chapter.
Who wrote it?
Jac Bowie, owner and CEO of The Wedding Academy, which has trained more than 11,000 wedding professionals online since 2004. It's one of the ten books in The Wedding Academy Handbook series.
How does the paperback ship?
Paperbacks are printed to order and shipped by Blurb. You'll see shipping options and any local taxes at the Blurb checkout.
Who is this book for?
Every wedding professional who answers enquiries: planners and coordinators, stylists and florists, venue sales teams, photographers and videographers, celebrants, hair and makeup artists, caterers, hire companies and anyone starting a wedding business.
Is it pushy sales tactics?
No. There's no fake scarcity, no invented reviews and no pressure: just a clear process, good questions and the words to use, so couples feel looked after from the first reply.
Can I get a refund on the ebook?
It's a digital product, so there are no refunds once it has been downloaded.
who it's for.
- Wedding planners, coordinators, stylists and florists
- Venue sales teams
- Photographers, videographers, celebrants, hair and makeup artists
- Caterers, hire companies and anyone starting a wedding business
The Wedding Planner's Handbook
The Wedding Stylist's Handbook
The Wedding Florist's Handbook
The Wedding Business & Marketing Handbook 2026
The Micro, Intimate & Destination Wedding Handbook
The Couple's Wedding Planning Handbook
The Wedding Venue Handbook