the wedding
venue handbook
Beautiful rooms don't sell themselves. A wedding venue is a hospitality business, a sales business and an events business under one roof. The venues that fill their calendars reply fast, run a great show round, price with confidence and deliver calm, profitable wedding days. This handbook shows you how, from the first enquiry to the last guest out at curfew.
Ebook = instant fillable PDF download. By Jac Bowie, owner of The Wedding Academy (teaching since 2004, 11,000+ students).
Read the first chapter free →
every chapter, at a glance.
Each chapter gives you the teaching explained plainly, stories from the field, practical tips, a one-page summary and worksheets you'll use again and again.
- The venue business: how venues really make money, venue types and models, and who does what in a venue team
- Selling the venue: enquiries and the sales pipeline, holds and release dates, the show round, packages, rate cards, minimum spends, contracts and deposits
- Marketing a venue: positioning and brand, photography, your website, local search, reviews, social search, directories, preferred suppliers and styled shoots
- Spaces, design and food: capacities, floor plans and room flips, power, sound and access, styling and house rules, menus, allergens, bar packages and margin
- Operations and the wedding day: planning with the couple, function sheets and run sheets, the day itself, weather calls, plan B, licensing, noise and curfews
- Growing the venue: every couple and culture, accessibility, micro and weekday weddings, budgets, forecasting, profit and what to check before buying a venue
practical from page one.
choose your format.
Same book, same worksheets. Download the ebook today, or order the full-colour paperback for your desk. Plenty of readers get both.
the ebook
- The complete book as a full-colour PDF
- Bonus fillable workbook: type into all 90 workbook pages and save your copy
- Print clean worksheets for every client
- Instant download, sold direct by The Wedding Academy
the printed book
- Full-colour softcover, 8 x 10 inches, 416 pages
- Write-in worksheets at the end of every chapter
- Glossary and resources pages at the back
- The desk-side reference you'll reach for every week
Opens Blurb.com. Printed to order; shipping and any local taxes are added at checkout.
meet jac.
Jac Bowie is the owner and CEO of The Wedding Academy, the online school that has trained more than 11,000 wedding professionals since 2004. Before weddings she spent years producing events and shows, from Mardi Gras to the Burlesque Ball and Business in Heels, so she knows what it takes to make a big day run.
She is the author of the nine books in The Wedding Academy Handbook series: The Wedding Planner's Handbook, The Wedding Stylist's Handbook Volumes One and Two, The Wedding Florist's Handbook, The Wedding Business & Marketing Handbook 2026 Volumes One and Two, The Micro, Intimate & Destination Wedding Handbook, The Couple's Wedding Planning Handbook and The Wedding Venue Handbook.
“I've had the pleasure of knowing Jac Bowie for 12 years. I have worked with Jac on various occasions and she has always been very professional, dedicated and passionate in all areas of her work.”
Jade SardonFounder, Styled by Jade & Co“Jac is a great operator, full of energy fun and creativity. She has a wide range of talent and produces wonderful art experiences for our enjoyment.”
Roselle GowanDirector, Events Management & Festival Director“Jac is a whizz at organising events that sparkle.....pizzazz....buzz... a wonderful flair and creativity with bubbling enthusiasm.”
Roland H.Business-Life Coachgood to know.
Is The Wedding Venue Handbook an ebook or a printed book?
Both. The ebook is a full-colour, fillable PDF ($49 USD). The paperback is printed by Blurb in full colour, $69 USD.
Can I type into the worksheets?
Yes, in the ebook. All 90 workbook pages have fillable fields: type on screen, save your copy and print a fresh set whenever you need one. In the paperback they're write-in pages at the end of every chapter.
Who wrote it?
Jac Bowie, owner and CEO of The Wedding Academy, which has trained more than 11,000 wedding professionals online since 2004. It's one of the nine books in The Wedding Academy Handbook series.
How does the paperback ship?
Paperbacks are printed to order and shipped by Blurb. You'll see shipping options and any local taxes at the Blurb checkout.
Who is this book for?
Wedding venue owners, venue and function managers, in-house wedding coordinators and their sales and events teams, plus anyone planning to open or buy a wedding venue.
Can I get a refund on the ebook?
It's a digital product, so there are no refunds once it has been downloaded.
who it's for.
- Venue owners and operators
- Venue, function and events managers
- In-house wedding coordinators and sales teams
- Anyone planning to open or buy a wedding venue
The Wedding Planner's Handbook
The Wedding Stylist's Handbook
The Wedding Florist's Handbook
The Wedding Business & Marketing Handbook 2026
The Micro, Intimate & Destination Wedding Handbook
The Couple's Wedding Planning Handbook