the wedding
industry's straight-
talking insider
I own the school that trains the planners. Now I help wedding pros build businesses that actually pay them, plan weddings for couples who want it done properly, and speak to anyone ready to hear the truth about this industry.
the handbook series. every wedding career.
Planning, styling, floristry, business and marketing, micro and destination weddings, plus a handbook for couples. Everything I'd teach you if you sat beside me for a year, with stories from the field and worksheets you'll use forever.
the wedding planner's handbook
the wedding stylist's handbook · vol 1
the wedding stylist's handbook · vol 2
the wedding florist's handbook
the wedding business & marketing handbook · vol 1
the wedding business & marketing handbook · vol 2
the micro, intimate & destination wedding handbook
the couple's wedding planning handbook
I'm Jac: owner of The Wedding Academy, author of eight wedding industry books, podcast co-host, former owner of a Melbourne planning company and your guide to a wedding business that's profitable, not just pretty.
In 2022 I bought The Wedding Academy, the school that has trained more than 11,000 wedding professionals since 2004. I've planned real weddings from Melbourne vineyards to New Caledonia, and I've seen what separates the businesses that last from the ones that burn out. That's what I teach.
See my street cred
your new business bestiefrom mardi gras
to marquees
Child actor. Burlesque tour producer. Mardi Gras entertainment co-ordinator. Theatre festival producer. Founder of Business in Heels, grown to around 50 branches in 9 countries. Radio host. Then weddings. I've spent twenty years selling tickets, filling rooms and building businesses, and I bring every bit of it to yours.
pick the sentence that sounds like you.
here's how we can work together.
booked out and still broke? let's fix that.
Private coaching for planners, stylists, florists and every wedding pro who's tired of guessing. Pricing, packages, marketing, hiring: you bring the problem, you leave with a plan.
See coachingyour wedding, planned by the woman who trains the planners.
Full planning, partial planning and on-the-day coordination for couples in Melbourne, around Australia and at destination weddings.
See real weddings
keynotes that get the room talking.
Pricing, the future of wedding education, AI for small business, creative to CEO. Practical, candid and never boring.
Book me to speak
the wedding handbook series.
Eight books for planners, stylists, florists, wedding businesses and couples. Everything I'd teach you if you sat beside me for a year.
See the books
“Her shows have always been well thought out and have always displayed the highest and most professional of production standards. They have been well run, well publicised and well attended, which is very much the name of the game!”
what people say about working with me.
“Jac Bowie is the slickest, swankest PR whiz on the planet. Before her first session of Dr. Sketchy's Anti-Art School, she was already getting major national press, including radio and TV. Her aesthetics are dazzling, her taste impeccable, and her promotion top notch.”
Dr. Sketchy's
“There is a reason why Jac Bowie is at the top of her game: she is the hardest working woman in the business. Thinking outside the box, forward thinking, she does it all, and she does it all in a fabulous pair of heels no less!”
Kangaroo Valley Chamber of Tourism & Commerce
“Thanks @jacbowie for your great talk today. Inspiring, fresh and my favourite of the day.”
Entrepreneurial Leadership in Action, University of Tasmania
“Very professional with an eye for execution detail. She delivered what was promised, all with a healthy level of passion and fun.”
Heineken
“Jac has the ability to conceptualise an entire event, plan, market and deliver it with great attention to detail, creating an inviting and exciting experience for the audience.”
“Jac brings energy, pizzazz and creativity to every project she touches. You will love working with her.”
what's really holding your
business back?
Five questions. One honest answer. And exactly what to do next.
wedding empires
Honest conversations about building a wedding business that lasts. I co-host, and we're back in 2027. Until then I'm saying yes to guest spots on podcasts, panels and in the press.
get my notes from inside the wedding industry.
Pricing, trends, what's working right now and the things nobody says out loud. Straight to your inbox, no fluff.