If you run a wedding business and want to know where to start with Wedding Empires, start with the episode that matches your biggest problem right now: pricing and profit, enquiries, marketing, systems or your own stress levels. This Wedding Empires episode guide groups our past episodes by business challenge so you can skip straight to the one that will help you this week.
I co-host Wedding Empires, a podcast about the business of weddings, not the pretty side. We're back with new episodes in 2027, and in the meantime there's a deep library of conversations with planners, photographers, coaches, marketers and specialists. Here's how I'd listen to it if I were you.
How to use this Wedding Empires episode guide
Don't binge from episode one. Pick one problem, listen to two or three episodes on it, and take one action before moving on. A podcast only changes your business when you do something with it. My rule: one episode, one sticky note, one change.
All past episodes are on the Wedding Empires podcast page, and you can read more about the show in this post about Wedding Empires.
If you're busy but not profitable
This is the most common problem I see in wedding businesses: full calendar, empty bank account. Start here:
- From Passion To Profit In Weddings: we sit down with business coach Tammy Johnston to talk about the gap between being great at your craft and running a profitable business, including the myth that "my work will speak for itself".
- How To Build Passive Revenue Streams In A Wedding Business: marketing consultant Taylor Tusick Holman on diversifying income with things like digital products and templates.
- Grow A Wedding Brand Without Big Spending: Jessica Bishop, founder of The Budget Savvy Bride, on the "measured reinvestment" approach to growth.
Then pair them with my post on being booked out but broke.
If enquiries aren't turning into bookings
- How To Become The Go To Wedding Vendor In Your Market: Heidi Thompson from Evolve Your Wedding Business on why couples compare on price when they can't see a meaningful difference between vendors.
- Sales Copy That Books Weddings: copywriter Vanessa Wilde on writing for a competitive local market and defining your dream client.
- How Chatbots Turn Wedding Leads Into Bookings: chat marketing and chatbots, and why your lead might be lost because they waited too long for a reply.
Then read why wedding enquiries aren't booking for my own checklist.
One episode, one sticky note, one change. That's how a podcast actually grows a wedding business.
If you need more leads and visibility
- SEO For Wedding Businesses: Nina Clapperton, founder of She Knows SEO, breaks SEO down into human language, from keywords couples actually search to the essential pages your website needs.
- Blogging For Wedding Pros That Actually Books Clients: Adriana McDermott, founder of Ava and the Bee, on what makes wedding blogging work.
- Email Marketing For Wedding Pros Who Need New Leads: strategist Kylie Kelly on staying top of mind without sounding pushy.
- Wedding Publicity Strategies That Build Real Trust: Megan Ellie of OFD Consulting on how getting published works and why it still matters.
- Master Your Local Market With Referrals And Real Relationships: Madeline Victoria on community-based marketing.
- Viral Wedding Content That Books Clients and TikTok Wedding Marketing: short-form video from a Sunshine Coast photographer and from The Wedding Duo.
If you want to move upmarket
- How To Position Your Wedding Business For Luxury: Elizabeth Solaru, author of The Luxpreneur, on luxury as psychology, privacy, trust and taste rather than a big number on a spreadsheet.
- How A Wedding Photographer Builds A Luxury Client Experience: Craig Peterman on an experience that starts at the first message and lasts beyond delivery.
- How To Become The Go-To Wedding Planner For International Couples: destination weddings and serving couples across borders and time zones.
If your business is chaos behind the scenes
- SOPs For Wedding Creatives: Becca Mai on standard operating procedures that give creatives more space to breathe.
- ADHD Proof Wedding Business Systems: Caitlin Blair from Virtually Vital on mapping your workflow and working backwards.
- How A Greek Wedding Filmmaker Builds A Dream Vendor Team: Demetris Pavlidis on being a great vendor teammate.
My own take on this is in what to automate in a wedding business.
If you're protecting yourself and your energy
- The Wedding Pro Legal Playbook For Contracts And Clients: attorney and former NYC planner Leah Weinberg on the contract language that prevents the same fights happening again and again.
- Stress-Proof Wedding Days With Breathwork And Yoga Tools: Hayley Robinson on breathwork you can use discreetly on the job.
Pair those with my post on wedding business burnout.
A starter playlist for brand-new wedding businesses
If you're just starting, here's the order I'd listen in:
- From Passion To Profit In Weddings (mindset and money)
- How To Become The Go To Wedding Vendor In Your Market (positioning)
- Sales Copy That Books Weddings (your website words)
- SEO For Wedding Businesses (getting found)
- SOPs For Wedding Creatives (systems before you're swamped)
- The Wedding Pro Legal Playbook (contracts before your first client)
Listening tips for busy wedding pros
- Listen on admin days, not wedding days. You'll take more in when you're not mentally running a timeline.
- Use 1.25x speed if you're short on time, then slow down for the practical bits.
- Share episodes with your team and discuss one idea at your next meeting.
Turning listening into action
After each episode, write down three things: the one idea that landed, the one thing you'll change, and the date you'll do it by. If you want the frameworks in writing, The Wedding Business & Marketing Handbook covers pricing, sales, systems, SEO, email and social across two volumes, and all nine of my books are on the books page.
And if you listen, nod along and still can't work out what to do first, that's what 1:1 coaching is for. We take the ideas and turn them into a plan for your business specifically.
Got a story or expertise that would make a great episode? I'm always happy to hear pitches for the new episodes coming in 2027.
FAQs
What is the Wedding Empires podcast about?
Wedding Empires is about the business of weddings: pricing, marketing, sales, systems, legal, mindset and growth for wedding professionals.
Which Wedding Empires episode should I listen to first?
Pick the episode that matches your biggest current problem. If you're new, start with From Passion To Profit In Weddings, then work through positioning, copy and SEO.
Is Wedding Empires still releasing episodes?
Wedding Empires is back with new episodes in 2027. Past episodes are available now on the podcast page.
Is Wedding Empires only for wedding planners?
No. Episodes are useful for planners, photographers, florists, stylists, celebrants, venues and anyone running a wedding business.
How can I be a guest on Wedding Empires?
Send a pitch through the podcast enquiry form with your topic, your expertise and what listeners will be able to do after hearing you.
