Does Your Klout Score Matter?

Back in April of 2012, Wired magazine published a very interesting article about Klout scores. Very interesting (and alarming in my opinion). For anyone who has never heard of Klout, it is a measurement of your online presence and influence. While many are quick to dismiss it, many hiring managers are paying attention to these […]

Tips to Improve Social Media Marketing

What is Social Media Marketing? Social Media Marketing is a way of attracting the viewers who are using social network sites and making them share the content through it. This increases the web traffic and gains attention of the users. Through sharing, it helps in improving relationships of the client’s organization with individuals or even […]

My secret weapon for Instagram

When it comes to my Instagram account for Oh Perfect Day, I have no problems with stunning images, sourcing vendor pics and inspiration; when it comes to a stunning wedding planning business, it’s easy to look good with the right images. But when it came to my own personal account, I was lost. I’m not […]

5 Benefits of Creating Your Personal Brand

For some, the idea of a personal brand is new. Some might think that they don’t want to “be a brand.” Others might think that branding is not for them (it’s for celebrities). Some might even think that building a personal brand requires a team of professionals working around the clock. But it’s not something […]

Role of Social Networks and Blogging Media in Today’s World

Technological advancements have made life a lot simpler and while some technologies help scientists and researchers to improve our lives remotely, some technologies offer direct help to the common man. And speaking of such technologies, one can’t help but reflect on the role of social networking in today’s day and age. From keeping in touch […]

Becoming a Superstar With Your Online Interactions

You may or may not view yourself as an online superstar; however, if you have put in the effort and have managed to build a following in your niche or industry, chances are pretty good that other people view you in exactly that way. Online interactions equals powerful brand visibility. Becoming a big success online […]

Solidifying Your Online Relationships Effectively

If you own a business (or even if you work for someone else), the foundation of your success (and this applies to everyone around the world) is solid relationships with the people who you eventually want to buy what you are selling. If you have a relationship with someone with whom you spend in-person time, […]