Does Your Klout Score Matter?

Back in April of 2012, Wired magazine published a very interesting article about Klout scores. Very interesting (and alarming in my opinion). For anyone who has never heard of Klout, it is a measurement of your online presence and influence. While many are quick to dismiss it, many hiring managers […]

Tips to Improve Social Media Marketing

What is Social Media Marketing? Social Media Marketing is a way of attracting the viewers who are using social network sites and making them share the content through it. This increases the web traffic and gains attention of the users. Through sharing, it helps in improving relationships of the client’s […]

5 Benefits of Creating Your Personal Brand

For some, the idea of a personal brand is new. Some might think that they don’t want to “be a brand.” Others might think that branding is not for them (it’s for celebrities). Some might even think that building a personal brand requires a team of professionals working around the […]

Role of Social Networks and Blogging Media in Today’s World

Technological advancements have made life a lot simpler and while some technologies help scientists and researchers to improve our lives remotely, some technologies offer direct help to the common man. And speaking of such technologies, one can’t help but reflect on the role of social networking in today’s day and […]

Becoming a Superstar With Your Online Interactions

You may or may not view yourself as an online superstar; however, if you have put in the effort and have managed to build a following in your niche or industry, chances are pretty good that other people view you in exactly that way. Online interactions equals powerful brand visibility. […]

Advantages of Promoting Business Through Twitter and LinkedIn

Advertising through social networking websites is an important strategy of online marketing. This method of advertising is known as Social Media Marketing. Working on advertising campaigns on sites like Twitter and LinkedIn will pave a large path into expanding a business’s market, among many other benefits. This method of advertising […]

How to Expand Your Social Network for Business Success

In the last twenty years the growth of online social media has been phenomenal. New social sites are popping up left and right. This social media explosion can be a powerful tool for the growth of your business. But trying to gain control of your social media skills for business […]

Got a new business idea? These are the first tools you need.

I quite often have ideas for businesses and need to get ideas up and started first. There’s some key things you need to get in place before starting a business in Australia, and here’s some very important steps. Tools I use to create the best infrastructure for my businesses and […]