Does Your Klout Score Matter?

Back in April of 2012, Wired magazine published a very interesting article about Klout scores. Very interesting (and alarming in my opinion). For anyone who has never heard of Klout, it is a measurement of your online presence and influence. While many are quick to dismiss it, many hiring managers […]

Tips to Improve Social Media Marketing

What is Social Media Marketing? Social Media Marketing is a way of attracting the viewers who are using social network sites and making them share the content through it. This increases the web traffic and gains attention of the users. Through sharing, it helps in improving relationships of the client’s […]

5 Benefits of Creating Your Personal Brand

For some, the idea of a personal brand is new. Some might think that they don’t want to “be a brand.” Others might think that branding is not for them (it’s for celebrities). Some might even think that building a personal brand requires a team of professionals working around the […]

Role of Social Networks and Blogging Media in Today’s World

Technological advancements have made life a lot simpler and while some technologies help scientists and researchers to improve our lives remotely, some technologies offer direct help to the common man. And speaking of such technologies, one can’t help but reflect on the role of social networking in today’s day and […]

Becoming a Superstar With Your Online Interactions

You may or may not view yourself as an online superstar; however, if you have put in the effort and have managed to build a following in your niche or industry, chances are pretty good that other people view you in exactly that way. Online interactions equals powerful brand visibility. […]

Bringing Your Marketing Efforts to the Next Level With LinkedIn

You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? The approach of social media professionals Get the backing […]

Are LinkedIn Endorsements Credible? 3 Reasons Why You Should Do Them Anyway

Every week or so, I’ll get an endorsement from someone I barely know on LinkedIn. LinkedIn’s Endorsement tool has been around since 2012 and reported over 1 billion endorsements just one year after launching. The tool offers subscribers an opportunity to list 50 of their most notable skills. Connections can […]

Does Your LinkedIn Ad Grab The Attention Of Others?

What makes one ad bring in sales better than another? We’ve all seen ads that grab our attention and we can’t wait to learn more. We’ve also seen ads that leave us speechless, wondering what the heck the advertiser was trying to accomplish. Are You Visibly Trying To Sell Something […]

Get More Twitter Followers That Make Sense

Do you ever wonder how some businesses generate a large following on Twitter? Creating a Twitter account for your small business can be simple. In fact, any business that has internet connection can create one in minutes. However, getting a large number of Twitter followers that make sense for your […]

Strengthening Your Online Influencer List

If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point […]