Does Your Klout Score Matter?

Back in April of 2012, Wired magazine published a very interesting article about Klout scores. Very interesting (and alarming in my opinion). For anyone who has never heard of Klout, it is a measurement of your online presence and influence. While many are quick to dismiss it, many hiring managers […]

Tips to Improve Social Media Marketing

What is Social Media Marketing? Social Media Marketing is a way of attracting the viewers who are using social network sites and making them share the content through it. This increases the web traffic and gains attention of the users. Through sharing, it helps in improving relationships of the client’s […]

5 Benefits of Creating Your Personal Brand

For some, the idea of a personal brand is new. Some might think that they don’t want to “be a brand.” Others might think that branding is not for them (it’s for celebrities). Some might even think that building a personal brand requires a team of professionals working around the […]

Solidifying Your Online Relationships Effectively

If you own a business (or even if you work for someone else), the foundation of your success (and this applies to everyone around the world) is solid relationships with the people who you eventually want to buy what you are selling. If you have a relationship with someone with […]

Bringing Your Marketing Efforts to the Next Level With LinkedIn

You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? The approach of social media professionals Get the backing […]

Are LinkedIn Endorsements Credible? 3 Reasons Why You Should Do Them Anyway

Every week or so, I’ll get an endorsement from someone I barely know on LinkedIn. LinkedIn’s Endorsement tool has been around since 2012 and reported over 1 billion endorsements just one year after launching. The tool offers subscribers an opportunity to list 50 of their most notable skills. Connections can […]

Get More Twitter Followers That Make Sense

Do you ever wonder how some businesses generate a large following on Twitter? Creating a Twitter account for your small business can be simple. In fact, any business that has internet connection can create one in minutes. However, getting a large number of Twitter followers that make sense for your […]

Branding – How Do YOU Appear on Facebook?

  Late to the party, many small and medium size businesses are discovering Facebook as a tool for promoting and branding themselves. In the past few years, the term “branding” has been a hot business topic, created by the media hype around advertising using social media. But I never fully […]

Strengthening Your Online Influencer List

If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point […]

Content Strategy for Social Network Marketing

Imagine that social networks are a lot like an in person social party put on by your local chamber of commerce. There’s quite a few people there and you know that in order to successfully navigate this party you’re going to have to engage in some face-to-face conversations with the […]