Do you ever wonder how some businesses generate a large following on Twitter? Creating a Twitter account for your small business can be simple. In fact, any business that has internet connection can create one in minutes. However, getting a large number of Twitter followers that make sense for your business seems to be a daunting task.
It’s not uncommon to find businesses whose Twitter followers are far lower than the accounts they follow. Such accounts are characterised by low activity levels, are shared less and hardly have the distinguishing features that would make them outstanding as to attract a large following. Does this sound familiar in reference to your small business? Are you looking for ways to revamp your Twitter followers?
With 284 million active Twitter users and 500 million Tweets sent daily (Source: Twitter), getting noticed on Twitter can be hard. But with all the marketing opportunities on Twitter, it doesn’t have to be.
Before we get into the ways to get Twitter follower the natural way, I want to emphasise the reason why you want Twitter followers. You need to connect with people that make sense… those that will benefit from what you contribute (prospects and clients) and experts in your niche that provide content that you will benefit from.
Sure, you can find people who promise you 1,000’s of Twitter followers if you pay them for the service, but from what I have seen and have even encountered myself in other social media networks, the followers most of these service providers find for you are not real, they are not related to your niche and/or interested in your content or they just unfollow you after a short period of time. It’s just not a natural way of building your Twitter following.
Your goal should be to find real Twitter followers that will compliment your social media plan. You want the followers I mentioned above (target market and experts) and you want active followers. If the followers do not fall into these categories, you are wasting your time marketing to them because they will not even pay attention to you if they’re not interested in your posts or may not even see the posts if they are inactive. Building up your following should be all about building relationships and in order to do that, you have to connect with those that will benefit from what you have to say and you will benefit from what they have to say.
Below are five strategies that will win your small business real Twitter followers in a natural and successful way.
1. Follow Ideal Clients/Customers (Target Market) and Experts in Your Niche
Following your target market increases your business chances of connecting with prospects who, like you, are also interested in ideals of the person you are following. Normally, when you follow someone, they will follow you back as that has become the norm in Twitter. In addition, if you follow experts in your niche, it creates credibility for your business and thus attracts more followers.
Set aside some time each week to follow people that makes sense to connect with. If you do this consistently, you will see your followers increase significantly over time.
2. Create and Consistently Post Quality Tweets
The quality of tweets extends beyond marketing a business product or service. Ideally, creating content based on giving your readers solutions to their problems or trending topics related to your niche hooks your followers and will possibly generate more retweets, favorites, comments and traffic back to your website. While you’re at great liberty to choose whichever topics you could possibly write on in your tweets, it pays to specialize in a specific niche.
Tip: With a plethora of Twitter management tools on offer, it’s no longer viable to operate everything you do on twitter manually. Scheduling your quality content by using tools such as HootSuite, Buffer, etc., enhances the frequency of your tweeting and helps in posting fresh content often.
3. Retweet Others’ Posts
Retweeting is a powerful tool that allows businesses to share important links, and other exciting tweets that are of interest to followers. Retweeting creates visibility for you as the posts may appear on the person’s account that you retweeted. If those people are not already following you, there’s a chance they will connect with you if they see that you share others’ content and are connected with someone they follow. Additionally, by retweeting, you enhance relationships with your followers and increases the chances of your posts being retweeted.
4. Favorite Others’ Posts
Click on the favorite link on a given Twitter post is a great way of expressing your business areas of interests. By making a post your favorite, you are able to build relationship with the post creator. This builds credibility and also generates interest from other Tweeters as well.
5. Comment on Others’ Posts
Post comments on interesting posts that could generate a large thread of robust discussion. The comments section allows you to express your business ideals and also generates interests from those who read the comments section.
In a nutshell, Twitter has risen to be a vital online marketing tool for small businesses and to be effective in the ever competitive marketplace, it is necessary to adopt the right strategies to build real Twitter followers. Just be certain your Twitter followers make sense for your business if you want to make this social media strategy successful.
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