How Many Hats Are You Wearing?

It’s inevitable. As a small business owner, you will wear many, many hats. Marketing manager. Bookkeeper. Content developer. Coach. Technical support staff. But while this type of task juggling is to be expected, you have to be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for example, because without marketing, […]

Marketing Simplified: Buzz Marketing

With the advancement of 21st century, promotional tactics for a product has become more and more diversified. However, creating a “buzz” or noise has proven to be a successful promotional technique if done correctly. From the common vernacular, buzz means a noise, or sound. Buzz marketing is done when people are talking about a particular […]

How to Take Your Brick and Mortar Business Online

    Bill Gates once said that in the future there will be two classes of business – namely, those that are online and those that are no more existing. The current trends in business cycles are proving this to be true with every passing day. More businesses are going online and increasing their profitability […]

What the hell is Tailwind, and how do you use it for Pinterest?

A few months back I finally started implementing a Pinterest strategy (I know, real late to the game.) Pinterest has always been a big driver of traffic to my blog and I knew it could drive a lot more if I just took the time to nurture it a little. I’ve already started to see […]

15 great online courses for online marketing

As we go live with our Marketing Bootcamp today, it’s given me an opportunity to think about the great courses I have done or come across online, that help online marketers and business owners. Here’s 15 of my favourites from Creative Live: Intro to VR & 360 Live-Action Photography and Video Smart PR for Artists […]

Sales Funnels for Coaches

Do your clients move predictably from one product to the next, allowing you to accurately calculate your expected income from month to month? Or do you experience radical ups and downs, with some months high and others…well, pretty low? If you’re not able to predict your income each and every month, chances are your funnel […]

3 Marketing Strategies to Skyrocket Your Business

Website? Check. Great sales copy? Check. A variety of products available? Check. Now all you need is steady flow of potential clients in your market. Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you don’t know where to begin, or […]

Why We Love Group Coaching Programs

While one-on-one coaching might seem to be the holy grail of business, life, and even health coaching, the truth is, many people actually prefer a group program. With one-on-one coaching, it’s just you and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or […]

Why Your Business Should Be Using Press Releases As Part of Your Marketing Strategy

Unless you want your business to be the world’s greatest secret, you need potential customers to know about your business. There are a few different ways to accomplish this. You could talk to everyone you meet about your business. Many business owners are very good at this, but it’s hard to reach a lot of […]

The Best Marketing Advice You Aren’t Following

Do you ever find yourself in a rut trying to market your business? It’s an easy trap to fall into. You find a few marketing routines that work, and you move on to other important tasks, like serving your customers. If that describes you, take a minute to refresh your marketing plan with one of […]