Working out of your home has become a growing trend in modern business. Whether you’re a freelancer, entrepreneur, or just trying to make some extra money, your home office is your business office. Home-based employment means saving the time and money of a daily commute but provides a working environment where you can follow your […]

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It isn’t hard to see why so many businesses are using prominent social media outlets as promotional tools. After all, social media is free, easy to use and can assist businesses in reaching thousands of prospective customers. Additionally, social media promotion isn’t limited to large enterprises – even fledgling online stores can get in on […]

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Since meeting Diane Penelope over 7 years ago at a mutual friends birthday, we clicked. She’s been designing my logos and websites for years. Why? Because she just gets it. I’ve never met a designer who truly gets the feminine space in the way that Diane does. I love the fact she’s returned to what […]

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online guerrilla marketing

Guerilla marketing is an alternative method of promoting your business in various non-standard, but creative ways. While many people bang their heads against the wall trying to think of ways to get enough money to start a PPC (Pay Per Click) campaign, some prefer to do it cheaply by thinking outside the box. The fact […]

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Online Sales Plunging? You Might Not Be Segmenting Your Customers

So you have spent countless hours designing and creating your perfect product. You have even made a few bucks from your e-commerce store. But are your sales not taking off as as you expected? If this is your situation, then it’s time to consider if you really know your customers. Ask yourself the following questions: […]

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Most businesses have a fair or even large amount of sensitive information that needs to remain secret. When information falls into the wrong hands, you could face liability issues and a damaged reputation. Through improved techniques and strategies, you can reduce the risk of having a data breach, theft or other damaging situation. 1. TRAIN […]

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Tips to Create Engaging Sponsored Content

Marketers must use of great sponsored content to attract customers. Not every post serves this purpose. Some ads can be a nuisance to consumers in some situations. You can easily know whether your strategies are effective by checking the sales and penetration in new markets. Stagnation means the current plans are not working at all. […]

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6 Elements For A Successful Landing Page

The design of your landing page is important. It can make the difference between somebody buying from your online business or going away and never coming back. It is usually the first page that your prospective customers sees. It’s the page you drive your traffic to and it may also be the page that the […]

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How Can Video Help Your Business Grow Well

Consider this analogy. Every good movie has an equally brilliant script describing its details. However, if there would be a simultaneous release of the script and the movie, except dedicated text lovers not many would bother to buy the book. Seriously, how many of those who watched pride and prejudice on the screen went ahead […]

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Boost Your Brand Marketing With Videos

Video has gradually emerged as the most effective brand-marketing tool in contemporary business. A report by Forrester Research shows that over 76% of online shoppers find a company more reliable if it features visual content on its site. To appreciate the popularity of this promotional tool, consider a report by Etail Insights showing that YouTube […]

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