{New Course} All Killer No Filler

6 part email course on making great content!

All Killer No Filler is our brand new 6 part email course, showing you where to find where your niche clients are hanging out, and how to write content for them in a way that sells.

I’ve been a blogger since 2005, and created content for my own personal blog, Business in Heels and for other people & publications. In 2015, I worked as an on-air presenter at Mix 104.9 in Darwin, producing around 17-20 blogs per week, later mentoring 8 radio announcers across 2 stations with their online content.

In 2016, I was promoted to a state Online Content Manager for a major radio network, currently overseeing, training and writing content for over 14 radio stations across Australia.

Along the way I’ve not only learned where to find your “tribe”, but how to collate trends, ideas and make content work for you. And ways to make your content go further.

This course is for bloggers, business owners, startups, stay at home mums, influencers, radio announcers and professionals who want to find easier ways to source and produce killer content with ease.



Complimentary Discovery Sessions


Is your New Years goal to really take your small business to the next level but also manage it better so you are working smarter not harder?

I am offering a complimentary discovery sessions for potential new coaching clients due to some unexpected availability in 2017. This 45min session enables me to better understand your business, where it is today, where you want to be, and I can form an action plan to get you there.

This session has no obligation, and you’ll leave with a action plan proposal you can roll out with my support, or keep for your own reference.

I work with small businesses of all kinds, and have specialist experience in beauty, fitness and health. I am based in Geelong, however have clients all over Australia that I also work with remotely.

To book a Discovery Session and find out if business coaching is for you; email me on jac@theflourishprogram.com

Profile: Stela Handlovska, owner of Boccai Earrings

At Boccai, the world’s first dedicated online earrings store, you can shop confidently knowing that the pieces have all been hand-picked personally by Stela and that you will have access to an extensive selection representing both timeless pieces and earrings, like sterling silver earrings that also embrace the latest trends.

I caught up with Stela this week to find out about her background and what inspired her to start this business.

1. Tell us about your background before Boccai.
I am a hands-on designer with background in product design and brand management. I have a passion for beautiful products and designs, and I enjoy sharing my passion with other people. 

I have worked in broadcasting and other corporate environments for many years and I can appreciate the importance of dress for women who are trying to build careers. After I had my second child, I was off from work for a while to spend some time with my daughter. That’s when I realised, that I need to have a flexible job so I can be there for my children and at the same time pursue my passion. 

2. How did you come up with the idea?

I do a fair bit of online shopping myself and I noticed a gap for a specialised store that offers a wide range of the latest trends at lower prices. As most women, I like accessories and I had trouble finding quality earrings, that don’t cost a fortune. Before Boccai, people had two options. Either buy designer brands with the high price tag or buy cheap alternatives, which are poor in quality and material. That’s when I thought of an e-shop focusing only on earrings, so I can offer a wide range, good quality, latest trend and reasonable price. 

3. What’s a typical day look like for you in the business?

As a mom of two, I am balancing my family and work commitment. The key is organisation. My days are planned and I have to stick to the schedule. My family is all in Europe, so the only support I get is from my husband. That means, making some sacrifices and hard work; no TV as most of my work gets done in the evening after the kids are in bed. 

Not to put pressure on my family and for me to be able to move as fast as it needs to make this a success, I learned that nothing will ever be perfect. Each day is different. I do everything from talking to suppliers and making orders, organising photography, designing and updating the online store, packing orders and making sure customers are looked after. 

Providing a good customer service is very important to me. Again, this is based on my experience of what makes a difference when you are shopping online. You want to have the feeling that you are looked after by a person who cares and is there to listen. I like to interact with my customers and get feedback and suggestions for improvements. I am doing this for them, so the shop should have what they like and how they like it. 

4. What are your plans for the future with this business?

My vision is to become the online destination for earrings in Australia and then expand worldwide. I want to build a trusted brand, a destination where people get advice and best value for money. I want to incorporate more technology into the store, for example, Virtual Personal Stylist application, that will help the shoppers feel like they are in an actual store. Online shopping is the future. To succeed you have to make a difference. You have to be unique and you have to make the customer feel like they are able to try it on, see it up close, fall in love with it and buy it. Sort of a virtual reality. So real and easy to use that it’s like bringing the shop to them.

For more info on Stela and Boccai Earrings, visit www.boccaiearrings.com.au









Seventy years of Dior Couture to grace the National Gallery of Victoria

Victoria has long attracted world-premiere must-see exhibitions and yet another is on its way – with The House of Dior: Seventy Years of Haute Couture set to arrive at the National Gallery of Victoria in time for Spring 2017.

A collaboration between the House of Dior and the NGV, the Melbourne-exclusive exhibition will celebrate seventy years of one of the world’s most influential fashion labels.

It brings together 140 of the greatest designs in the history of fashion, from Christian Dior’s iconic Spring 1947 ‘New Look’ collection to signature ballgowns and contemporary couture. The exhibition brings together early designs of founder, Christian Dior and follows his legacy through the work of revered designers Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and now, MariaGrazia Chiuri.

In addition to the stunning garments, the exhibition will also feature accessories, sketches, photographs and multimedia material. The NGV is no stranger to presenting spectacular fashion exhibitions, with the likes of 2014 The Fashion World of Jean Paul Gaultier, 200 Years of Australian Fashion earlier this year and Victor & Rolf Fashion Artists currently on display.

The House of Dior: Seventy Years of Haute Couture will be at NGV International, 180 St Kilda Road, Melbourne, Australia from 25 August to 7 November 2017.

Tickets on sale now: www.ngv.vic.gov.au 


Image By shakko (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

App Highlight: Prezzee

Stress free ideas for last minute Christmas gifts

phone_exploded-aa16bdd7e859During the silly season, there’s so much to do that keeping up with the gift list, parties and general revelry can get at times get overwhelming – even for the most organised.

Take a deep breath. It’s going to be OK — because Gift Card marketplace www.prezzee.com.au have put together a string of easy last minute gift ideas that will take the stress out of Christmas and leave you looking like a gift giving hero.

You can now get instant gift cards via Prezzee. Prezzee created digital Gift Cards to overcome the age old problem of losing or leaving your Gift Cards and Vouchers at home. Specially designed to always be with you on your phone, you will never miss an opportunity to redeem your Gift Cards again. And what’s more, you can re-gift a selection of Prezzee Gift Cards on the App without anyone knowing!


  • The music buff – If you’re buying for an entertainment or music addict, and you want to give them the ultimate gift, send them a JB Hi-Fi voucher from the Prezzee App so they can shop to their hearts content! Shop from Australia’s best selection of music and games.
  • The book buff – This one is a perfect for last minute gift ideas – who doesn’t love a good read? Prezzee sells Dymocks eGift Cards for the finest selection of books and gifts in Australia. And if your friend is into e-reading then go no further than a Kobo eGift Card which allows the recipient to receive their Gift Card instantly and download the eBook of their choice straight away.
    For the person who has it all – Do you have a friend or a family member who seem to have everything? This one is easy to work around at the last minute. Try purchasing a Prezzee digital Gift Card. The Prezzee Gift Card can be swapped for any Gift Card of the same value from Prezzee like Myer, David Jones, Pandora, JB Hi-Fi, Priceline Pharmacy, Coles, Kmart, Target, Flight Centre and more…
  • What to buy the environmentally friendly – For the eco-conscious, quickly head to head into David Jones to see their full range of Bassike clothing. Light organic jersey cotton basics look great on everyone and they are available for both men and women. Myer also stock a great range of Nobody organic tee’s for women that are the perfect stocking filler.

Visit www.prezzee.com.au to purchase a Gift Card. Prezzee also sell Oxfam Gift Cards. Oxfam is a global development organisation that is determined to change that by mobilising the power of people against poverty. When you buy an Oxfam Unwrapped Gift Card you are helping transform lives. 

Download on the App Store Get it on Google Play


Leigh Van Der Horst interview

Author of Without My Mum


I lost my mum to cancer a few years ago, so Leigh’s book was always going to strike a cord with me, as it would for any girl learning to navigate through life without your mum. It’s an event that forces you to look at life through completely different eyes; and forces you to be a hell of a lot more brave. It was an honour to chat to her about her personal story, and myself and my sisters have all joined her Facebook group (as mentioned on the podcast) and all got a lot out of it.

Perhaps the only thing that can impact and shape a woman’s life with the same power as her mother’s love and guidance is her mother’s death. In Without My Mum, Leigh Van Der Horst shares her own honest, heartfelt story of losing her beloved mother to cancer in 2008. She invites us on a journey that is at times heartbreaking and others heartwarming, yet is ultimately comforting and inspiring. With genuine warmth and candor, Leigh tells of her transformative passage through devastating grief to rediscover and redefine her own identity.

Without My Mum reveals the sisterhood amongst motherless mothers. Featuring stories from mothers around the world, Without My Mum offers resounding reassurance that no motherless mother is ever alone. Leigh Van Der Horst further reaches out to her motherless ‘sisters’ supported by contributions of motherly wisdom from a collection of encouraging mothers world wide together with a host of inspiring popular personalities such as Jools Oliver, Lisa Wilkinson, Megan Gale, Amanda de Cadenet and Natalie Bassingthwaighte.

The motherless mother’s heart needs to know that she can and will move through grief to reclaim a fulfilling, grateful and loving life. Without My Mum addresses this need by providing a definitive source of emotional and practical resources specifically for women dealing with the loss of their mum.


New Podcast Series coming!!

Very, very excited to share that very soon, I will be launching my new podcast series in partnership with Genine Howard from Life.Extraordinary magazine.

I’d love to connect with female startups, entrepreneurs, business owners, work from home mums- that are loving their business and finding their own balance. After all, “having it all” comes in many shapes and sizes.

Email me at jac@theflourishprogram.com to be considered.

Row Murray interview

Author of "For Foxes Sake"

Everyone needs a sex fairy godmother. That person who you can talk to about sex, drugs, rock n roll and how to find the perfect shade of red lipstick. She’s loved, she’s lived, and she knows what she’s talking about. She may not always be popular with parents but she’s always there for her girls. She’s got your welfare in mind and gives darn smart advice.

Row Murray was born and lives in Melbourne, Australia. She has been a corporate copywriter, public relations practitioner and marketing manager for over 20 years and currently writes for Siren Empire and Lipstick and Gearsticks. 

Exciting new app: Hobspot!

Hobspot is a social media platform that connects people through hobbies and interests. If you are new to a city, started a new hobby, want to start a new hobby or simply want to make new friends, Hobspot allows you to connect with people in your city that share the sames passions you do.

Just in the same way I like to attend Business in Heels events, and connect with likewise women, HobSpot allows you to do this, without leaving the house, love it!!

  1. The way it works is you sign up to the app and you create your profile 
  2. Select your hobbies and interests (minimum 1).
  3. Start finding people with similar interests in your area through “Discover People”
  4. You will have the chance to see peoples profiles and message them.

The other functionality that the app has is the – Spotboard -. The Spotboard acts similar to a Facebook newsfeed.

What the spotboard allows you to do is to make a post and reach out to a hobby/interests community for example:

Hi guys, just moved to Melbourne and looking for people to go mountain biking with.

You make this post under the Cycling hobby and everyone in your city that likes cycling will see that post.

With the spotboard, you can make discusions ask questions, ask for advice, sell something etc etc.

Enough talking about it, head to the AppStore or Google Play Store and get cracking!

Date: November 3, 2016
Appearance: Jac Bowie appears on The Gist radio show with Matt Conlan
Outlet: The Gist
Location: Alice Springs, NT
Format: Radio